Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. Romana Moares reports.
With around 30,000 employees and a turnover of more than €5.3 billion in 2017, Pirelli is a major player in the tyre industry and the only global player focused solely on the consumer tyre market, which includes tyres for cars, motorcycles and bicycles. In March 2017, Pirelli spun off its industrial tyre business making the company 100 per cent focused on consumer tyres. Pirelli is now concentrating on high value tyre markets, delivering innovative tyres and developing Specialties and Super Specialties for its comprehensive product portfolio.
Pirelli is dedicated to making a wide range of high quality and technologically advanced tyres best suited to meeting the needs of the final consumer. The company’s product range consists of innovative tyres for cars, motorcycles and bicycles, and includes a growing portfolio of customised products such as Pirelli Cyber Tyre and Pirelli Color Edition. These product innovations harness the latest technology and research to offer greater performance and safety for all Pirelli’s customers.
Pirelli counts on its vast commercial presence, with a network of approximately 14,600 points of sale at December 31, 2017 in over 160 countries, as well as its high exposure to the three major markets for High Value tyres: Europe, NAFTA and APAC (which at December 31, 2017 accounted for 75% of total revenues and 92% of High Value revenues). Pirelli in the world. Pirelli has a diversified geographical presence, with 19 production facilities in 12 countries and a commercial footprint of around 15,900 points of sale in 160 countries. Pirelli announced that it has made a tire that can transmit road surface information, including potential dangerous conditions, through the 5G wireless network. It can also send information to. A Simpler and Faster NIC Driver Model for Network Functions Solal Pirelli and George Candea, EPFL Abstract The advent of software network functions calls for stronger correctness guarantees and higher performance at every level of the stack. Current network stacks trade simplicity for performance and flexibility, especially in their driver model.
Within the tyre industry, Pirelli competes with ‘Tier 1’ manufacturers (namely Nokian, Bridgestone, Michelin, Continental and Goodyear) which are characterised by higher than average price positioning, a wide range of products and dedicated regional lines. Among these players, Pirelli distinguishes itself for its exclusive positioning in the Pure Consumer Tyre segment. Over the years Pirelli has gained a sound positioning in High Value tyres, and is today a world leader in the Prestige car tyres segment, with a share of more than 50 per cent of the global market, and also in the radial motorcycle tyres segment. Pirelli is also leader in Europe, China and Brazil for New Premium replacement car tyres and for Premium motorcycle tyres. Drivers olympus usb devices dongle.
Pirelli supplier awards 2018
Each year, the company rewards its suppliers, recognising their undisputable contribution to Pirelli’s global success. Sustainability, innovation and quality of service were the key elements for the Pirelli Supplier Awards 2018, the annual occasion when the company awards nine suppliers from its global supply chain of over 10,000 for their ability to make the Pirelli supply chain even more sustainable and enhance qualitative excellence.
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In the 2018 edition, the most frequently seen factors include innovation, quality of service and sustainability, which had its own specific award. The winners of the Pirelli Supplier Awards 2018 include: Glanzstoff Sicrem SpA (Italy), suppliers of textile reinforcements – awarded for the criteria of ‘Quality’ and ‘Speed’, plus the prestigious Sustainability prize, which the company deserved because it produces rayon using only cellulose from plantations certified for sustainable agro-forestry management; JSR Corporation (Japan), a supplier of synthetic rubber awarded for the criteria of ‘Innovation’ and ‘Service Level’; Thai Eastern Innovation Co., Ltd (Thailand), PT. Kirana Megatara Tbk (Indonesia) and PT. Prasidha Aneka Niaga Tbk (Indonesia), all suppliers of natural rubber awarded for ‘Quality’ and ‘Service Level’; VMI Holland (Holland), a supplier of tire assemblers and machines for semi-processed components for the criteria of ‘Quality’ and ‘Global Presence’; MDM (Italy), an integrated marketing and communication agency awarded for the criteria of ‘Innovation’ and ‘Speed’; APPIAN (USA), a supplier of the Business Process Management platform and related consultancy services awarded for the criteria of ‘Innovation’ and ‘Speed’; Warehouse Service, Inc. (USA), a logistics services supplier awarded for the criteria of ‘Speed’ and ‘Innovation’.
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Matteo Battaini, chief purchasing officer, commented: “Pirelli has built its business model, focused on high value, on product innovation and process digitalisation. To pursue this strategy it is not only necessary to choose suppliers that are leading companies, but also to build with each of them a partner relationship. It is essential that they share values such as innovation, quality, customer care, product and process sustainability and attention to brand value.”
Premium Italian heritage
The company is set the meet the challenges of the future. With 18 factories located in 12 countries Pirelli had a production capacity of 76 million car tyres in 2017, and more than 14,600 points of sale in over 160 countries – a growing sales network that puts Pirelli ever closer to its customers.
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A strong commitment to research and development with an open and collaborative approach is the basis for future development. In 2017, Pirelli’s investment in R&D was 6.5 per cent of its revenues from high value products, which absorbed 90 per cent of total R&D expenditure – one of the highest levels among the world’s major tyre producers. Pirelli has 1800 people engaged in R&D located at its Milan headquarters and 12 local technology centres and a portfolio of 6100 patents.
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The Pirelli brand is known around the world as an icon of technology and excellence. Represented by the ‘capital P’ logo for more than a century, the Pirelli name stands for a premium, high-end style with an Italian heritage all underlined by its distinctive position as a supplier to luxury car manufacturers. The reputation and strength of the brand are continually reinforced by Pirelli’s involvement in motorsport projects and competitions, design and lifestyle projects and initiatives for the community, art and culture. This involvement is set to carry the heritage into the future.