This article states the method of mass customization in mobile phone enterprises mainly from aspects like customer relation management, differentiation delay strategy, products structure and supply chain management in the stage of process development design, logistics management of mobile phones and supply chain coordination management, etc. MAIN OFFICESCM NORTH AMERICA Phone: 1-770-813-8818Fax: 1-770-813-8819 2475 Satellite Blvd30096 Duluth, GA USUnited States Website: SCM Website PARTS Phone: 866-216-2166 Email: partspronto@scmgroup.com Website: SCM Parts SERVICE Phone: 866-216-2166 Email: servicena@scmgroup.com Website: SCM Service CONTACT SCM NOR. The RQHR and Saskatoon Health Region have now entered into a provincial agreement allowing unlimited licenses for “SCM Mobile MD” – use of this Application on an Apple iPhone or iPad mobile device will allow you remote access to SCM from anywhere where there is an internet connection. Mobile SCM helps us to stay in control of Trade & Logistics. Our solution not only monitors entire supply chain, but also cost less and delivers a brilliant return of investments. Mobile SCM has a middle ware, which can integrate into any SCM application/database which you currently have. 1.1.1 Mobile Phone Technology Mobile phone technology is often looked at as a subset and successor of electronic business (Link, 2003). Mobile phone technology in practice is often analyzed as an alternative to desktop computer in carrying out business operations through a wireless network.
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In this article, we have prepared a list of top mobile phone brands in the world 2021 using business parameters like latest annual shipments, sales/revenue, profit. Mobile Phones have become inherent part of our lives. Top Smartphones have revolutionized the way people use mobiles today. Consumer preferences are dynamically changing and hence it's a world of latest style and innovation for these top mobile brands. As compared to 2018, 2019 & 2020 sales have dropped a bit now overall because of market saturation as well as due to other factors. Because of the pandemic and other reasons, overall 10% sales have fallen. The total shipments have been 1.3 billion approximately. Emerging markets drive a lot of sales for these top smartphone brands.
The list of top mobile brands includes Apple, Samsung, Huawei, Vivo, Oppo, LG followed by ZTE, Realme and Lenovo. The leading global mobile phone brands comprise of players which have a strong global presence. Customers have a wide range of handsets to choose from the various offerings from the biggest mobile phone brands. Here is the list of the top 10 mobile brands in the world in 2021.
Top Best Mobile Phone Brands Ranking 2021 by Shipments, Sales & Profit:
10. Realme
Established in 2018, Realme is a Chinese smartphone brand, having a strong global name in top mobile brands.
Owned by BBK electronics which also owns VIVO and OPPO, Realme started its journey as an Oppo sub-brand but then since 2018, it is an independent brand which has a portfolio of more than 20 brands now since its inception. Realme also has TVs, headphones, smartwatches in its product line.
Realme is a leading mobile brand in India. Vivo and Oppo are siblings of Realme from the same BBK brand. Realme is 10th in the list of top mobile brands 2021.
Units Shipped (Million) : ~35
Profit (in million $): ~300 (Estimated)
Sales (in million $): ~20000 (Estimated)
9. Lenovo
Lenovo is Chinese multinational company and is the world's prime laptop manufacturer.
Image: pixabay
Lenovo was founded in the capital of China in 1984 and it entered the mobile industry in 2012. Over the years, Lenovo has worldwide presence in around 160 countries, and has grown to become one of the top global mobile companies. Some of the popular smartphones of Lenovo are P Series, K Series, Zuk Series, A Series and VIBE. Lenovo launched the Moto Z models which reinforces its philosophy of “Different is better”. Lenovo will be launching Tango handset that can be altered to video projectors or speakers. For developers, Lenovo released a smartphone-based program which can incorporate handsets with services hosted in the web cloud. Lenovo launched ZUK Z1 to provide a whole package of power pack performance and user-friendly experience and it has Cyanogen operating system that permits customization of the user interface. Lenovo India sells its mobiles and accessories largely through flash sales in India. Lenovo’s Tango models have sensors which can track motions and measure the contours of rooms; also it can map interiors of the buildings. Lenovo has raised the competition among its peers by using augmented reality and advanced innovation. Lenovo is 9th in the list of top mobile brands 2021.
Units Shipped (Million) : ~40
Profit (in million $): 535
Sales (in million $): 43,035
8. ZTE
Telecommunications equipment and mobile manufacturing brand ZTE from China is a leading smartphone company.
Image: flickr.com/photos/janitors/16538062879
ZTE is one of the global leaders in making smartphones, feature mobile phones, tablets etc apart from telecommunication and network equipment. More than 70,000 people are employed with the ZTE company which has a very strong worldwide presence owing to its diverse range of mobile phones and strong distribution network. The mobile phones made by ZTE are also sold with the name OEM in different parts of the world. ZTE company has subsidiaries named ZTEsoft, Zonergy and Nubia Technology which are all involved in telecom equipments and peripherals. With extensive distribution and strong marketing, ZTE has its business spread in 140 countries. Such a strong presence and good revenues show why ZTE is one of the top global mobile phone brands in the world market. ZTE Axon M launched in 2017, is an all-packed smartphone with all features to compete with the best smartphone brands. ZTE is 8th in the list of top mobile brands 2020.
Units Shipped (Million) : 45
Profit (in million $): 719
Sales (in million $): 17123
7. LG
Founded in 1958 LG is South Korean Electronics Company having a strong global presence.
Image: pixabay
LG’s premium mobile brands embody the G-Series, the K-Series, LG Tribute, the LG G Flex and also the LG Nexus. LG sells nearly sixty million units a year, making it one of the most popular and high volume-driven mobile companies in the world. In 2016, LG shipped 12 million units of smartphones. In 2017, LG Electronics’ revenue totaled at 57.71 billion U.S. dollars. LG Electronics (LG) is anticipated to launch the 2018 edition of its premium flagship smartphones K8 and K10 at MWC 2018 which is set to roll out worldwide in countries like Europe, Asia, Latin America and the Middle East. These smartphones have advanced camera features such as high speed auto focus and noise reduction for better low-light photography. K-Series mobile range continues to deliver exceptional smartphones to customers at exceptional prices. LG Electronics will roll out smartphones with AI technologies at MWC 2018. The new technology is going to be embedded in the 2018 version of the LG V30 model which will be LG’s most advanced smartphone till date. LG also launched its innovative range with LG Wing and others in the series. LG has not been able to do as well as its other competitors in the appliance market e.g. Samsung. LG is 7th in the list of top mobile brands in world.
Units Shipped (Million) : 55
Profit (in million $): 110
Sales (in million $): 46800
6. Vivo
Vivo is a brand of smartphones, smartphone accessories, software, and online services based in China owned by BBK Electronics.
Image: company website
Started in 2009, this is the fastest growing smartphone company in the world having a strong global footprint with its wide mobile range. Vivo had recently developed Android-based software system known as Funtouch. Vivo entered the top mobile phone brands within the half quarter of 2017 with a worldwide market share of 10.7%. Some of the premium smartphones of Vivo are X series, V series as the middle-priced phones and the Y series as the low-end smartphones. In 2018 Vivo released exclusive smartphones X20 UD, the world's preliminary smartphone with a fingerprint scanner that utilized the 'ClearID' technology. Celebrity endorsements, sponsorships have propelled the brand vale of Vivo. Vivo recently launched V9 mobile series that is similar to Apple’s iPhone X. Vivo is the first Android company to launch smartphones that features a notch display similar to Apple’s iPhone X that has a full view display with a notch on top. Vivo is 6th in the list of top mobile brands.
Units Shipped (Million) : ~105
Profit (in million $): 1125
Sales (in million $): 46484
5. Oppo
China based Oppo mobile phone brand is one of the most prominent new companies in the world owned by BBK Electronics.
Image:https://www.flickr.com/photos/liewcf/38133039542
The Oppo company, which was formed in 2011, is headquartered in China and has a strong global presence with its mobile devices and accessories. Oppo has produced a wide range of smartphones ranging from the low segment to targeting the affluent customer segments. Some of the most prominent phones brands by Oppo are Find 5, Find 7, N1, N3 etc. Oppo’s A77 model was launched in 2017. Oppo has managed to create a strong brand presence despite being a late entrant in the smartphone market. However, aggressive marketing and branding along with good product quality has enabled Oppo to be among the top mobile brands globally.
Oppo in 2017 became the official sponsor of the cricket team for India, which gave the brand massive credibility as well presence. More over, the company in India engaged with Bollywood celebrities who became the face of the brand. Apart from this, a strong distribution network covering more than 200,000 retailers has enabled the brand to have a strong reach within India itself. Oppo is 5th in the list of top mobile brands in world.
Units Shipped (Million) : 110
Profit (in million $)~ 1400
Sales (in million $)~ 60000
4. Xiaomi
Xiaomi is one in all the quickest growing smartphone company in the world that manufactures smartphones, mobile apps, laptops.
Image: company website
Xiaomi was founded in 2010 by Lei Jun, and released its first smartphone in 2011, and since then Xiaomi has become the 8th largest smartphone manufacturer in the world. Xiaomi’s flagship brands are the Redmi and Mi series, which have grown significantly in popularity. Xiaomi has been able to create brand value owing to its focus on continuous innovation in technology. It also has been able to gain large market share due to its extensive advertising and marketing strategies especially in India and China to boost its sales of smartphones. With a consistent growth, Xiaomi is competing with the top global mobile brands in the world. In March 2018 Xiaomi launched Mi MIX 2S. Xiaomi’s MIUI 9 has in-built feature that allows users to do advanced customization. The company has been able to mark its presence in markets of India, China, Brazil, Singapore, Turkey, and Asian nation with its exclusive Mi and Redmi Series mobile phones. Xiaomi shipments of smartphones were around 90 million in 2017 and have able to create a big presence in the top 10 smartphone companies in the world and are known as the Apple of China. Xiaomi had a market share of 15.5% in 2017. Xiaomi is 4th in the list of top mobile brands.
Units Shipped (Million) : ~135
Profit (in million $): 1000
Sales (in million $): 17000
3. Apple
Apple maintains its top position in the smartphone industry as the most preferred brand.
Image: pixabay
Founded in 1976 by Steve Jobs and Ronald Wayne, Apple today is known for its classy iPhones. Apple has a large customer base because it offers products which have superior design and features, which have become more of an aspirational brand for people worlwide. Apple has been able to maintain the quality of its products as it always incorporates rapid technological advances and evolving design approaches. Many competitors of Apple try to imitate its features and sometimes even do price cutting mechanism to gain market share but it has not able to deter the large customer base Apple has. This shows why Apple is the top global mobile phone brand in the whole world. Apple has worldwide presence in around forty countries and 499 retail stores in twenty two countries as of December 2017. Apple INC is known for its high specification and stylish iPhone that is the signature product of Apple. In 2017 its revenue amounted to $229 billion. Apple unveiled its first-generation iPhone on 2007, and the most recent iPhone mobile models are the iPhone 8, iPhone 8 Plus the new generation of iPhone in a stunning red finish which has advanced cameras, powerful and smartest chip ever in any smartphone. Apple is anticipated to launch iPhone X Leather Folio, future generation iPhone which can have a full-screen display with a face ID. Apple has made a comeback in 2020 and 2021 with iPhone 12 leading the sales globally. Apple is 3rd in the list of top mobile brands 2021.
Units Shipped (Million) : ~190
Profit (in million $): 48,351
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Sales (in million $): 229,234
2. Huawei
Founded in 1987, Huawei is the largest smartphone manufacturer in the world based in China.
Image: company website
Huawei has the best innovation centers across the globe and in 2016, Huawei invested 14% of their revenue in R&D. Huawei has global presence in more than 170 countries and is also anticipated to build and develop its own operating system, which shows its strong presence in the mobile market. Huawei shipped 153 million smartphones in 2017. Huwaei was positioned among the top Fortune 500 companies in 2017. Also a good number of the Fortune 500 companies chose Huawei as their business partner for digital transformation. In March 2018, Huawei launched a highly sophisticated and powerful smartphone; the Porshe Design HUAWEI Mate RS mobile phone featuring innovative in-screen fingerprint sensor and dual fingerprint design, AI processor and triple camera with high quality image capture. This smartphone is going to surpass the most demanded smartphone. In March 2018, Huawei unveiled the much-anticipated smartphone models such as HUAWEI P20 and HUAWEI P20 Pro which has the world's first Leica triple camera. All innovations and R&D have enabled Huawei to establish itself as a top global mobile phone brand. HUAWEI has set the expectations high for smartphone photography through which anyone can capture professional quality images. Despite issues globally with the administration especially America, Huawei is 2nd in the list of top mobile brands 2021.
Units Shipped (Million) : ~200
Profit (in million $) ~10000
Sales (in million $): 122000
1. Samsung
Headquartered in Samsung town, Samsung electronics is a South Korean company and is a subsidiary of Samsung group.
Image: company website
Samsung mobile is market leader in the smartphone industry as it continuously strives to enhance product capabilities through its extensive R&D. Samsung has broadened its offerings for mid and lower priced smartphones to high-end mobile phones in the affluent segment. Samsung is popular for its Samsung Galaxy smartphone range. The flagship products of Samsung are Samsung Galaxy S7 edge+ and Galaxy Note 7. Recently, Samsung developed Tizen OS for its smartphones an alternate to its Android-based smartphones. For phones like Galaxy S9 Samsung also partnered with Audio expert companies such as AKG and Dolby to give customers a high quality sound experience. Samsung has launched their flagship of the year with Galaxy S21 Ultra. Samsung had a market share of approximately 20%, making it one of the top mobile phone brand globally. Samsung is 1st in the list of top mobile brands 2021.
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Units Shipped (Million) : ~260
Profit (in million $): 22,847
Sales (in million $): 188,980
Ranking Methodology:
1. The leading mobile phone companies were taken
2. Parameters like Sales, Profit and Shipments are considered
3. The final rankings were based on the scores obtained
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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Mobile technologies are having an impact at all points along the supply chain for goods.
Because of the environment in which they work, a good deal of logistics and transportation personnel are using multipurpose, ruggedized or commercial-grade mobile devices because they allow more efficient management of the supply chain while allowing managers to work from wherever they are located.
The technologies involved include mobile phones with:
- built-in cameras,
- handheld computers,
- tablets,
- barcode and label printers,
- scanners,
- RFID tags,
- GPS,
- near field communications (NFC),
- voice recognition software, and
- shared logistics networks.
All of these technologies are both mobile and wireless, allowing maximum flexibility.
Bridget McCrea, writing in the online magazine “Logistics Management,” identifies eight trends that are impacting the industry:
- Wireless now accommodates a sharper focus on efficiency and transparency.
- The end user is dictating mobile consumption and driving the market.
- Mobile solutions are pushing shippers out of their “manual” comfort zones.
- The smartphone is carving out a place for itself in the supply chain (they are replacing ruggedized devices).
- Wireless helps shippers create a more cohesive workforce outside of the four walls of the warehouse.
- Smaller, more nimble shippers are using wireless to ramp up and improve their technology infrastructures.
- The mobile device and applications are being paired up with the individual worker in mind.
- Mobile devices are still only as good as the information that’s available.
For the details on each of these trends, please read Bridget McCrea’s online article.
So, where is this all heading?
While each of these technologies can be used singly, the newest trend is to combine many of them into “total mobile solutions” that cover the entire logistics and supply chain operation.
They package many of these solutions as downloadable apps that let users track and trace shipments, get rate quotes, and receive shipment notifications.
And, it is not just logistics managers who are using this technology–it has spread to truck drivers, dispatchers, sales personnel and receivers.
The result is that the entire logistics industry is being transformed.
But, it’s not going to stop there.
Major manufacturers and the big retail chains are always demanding more efficiency–finding more ways to squeeze costs out of the supply chain to become even more competitive to price.
One vision is that the new mobile and networking technologies will lead to collaboration among manufacturers to lower costs.
Today, each major manufacturer or retail chain operates its own warehouses and distribution centers.
In a few years, competitors will need to collaborate with each other in terms of logistics and warehousing in order to reduce costs even further.
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A 2010 report by the Global Commerce Initiative and Capgemini entitled “2016 Future Supply Chain” suggests what the new distribution network would look like.
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Such a network is only going to happen through the extensive use of mobile technologies and accompanying software.
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In order to work, this vision will need new telematics and compliance solutions that captured data on all aspects of the network.
This blog post is just a taste of what is happening in the world of mobile supply chain and logistics. If you would like a detailed environmental scan of the disruptive change that is happening now or a strategy of how to meet this challenge, please contact Float to have one researched and presented to you. Increasingly, we are involved with helping companies by producing business intelligence strategic planning, implementation roadmaps, and reviews of the use of learning technologies, in addition to building leading-edge mobile apps for major enterprises.
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